Blair Drummond Safari Park
Blair Drummond Safari and Adventure Park is located just outside of Stirling. This business has grown and evolved over the years and offers a superb family day out. We were asked to produce short commercials to be played on commercial radio stations throughout Scotland. You can hear them below and then read the interesting story of how they were made.
Radio Commercials for Blair Drummond Safari And Adventure Park
The Story Of How We Produced The Radio Commercials
What a good time we had working with Blair Drummond Safari Park. The brief was simple, to create some exciting new radio commercials to promote the highly popular attraction near Stirling.
Blair Drummond had already selected Crawford Logan as the voice over. For the creative we wrote a series of scripts and gave the animals the starring role that they deserved.
Sound effects could have been used to represent Blair Drummond’s stars, however we thought that it would be far more impactful to use real life recordings of their animals. That was the plan, easy to dream up, harder of course to achieve in reality!
Under supervision from the excellent team at Blair Drummond we got up close with tigers, lions, chimps and sea lions. So the adverts that you can hear here contain real animals, recorded at the Safari Park, with our scripts beautifully delivered by Crawford Logan. (To listen click play above).