Don't Undersell Your Holiday Accommodation
Based in Loch Lomond I work closely with many of the accommodation providers, both in the National Park and beyond. In doing so I have learned how crucial it is that their offering is accurately represented on-line. Many owners worry about over selling and promising, however it's often the reverse that's true, with many underselling their property.
I always ask a new client what the most common reaction is from their customers. They often say that they hear the words 'it is much better than we expected', which leads you to suspect that they are currently underselling their property.
Selling The Complete Package
Whether you have a small B&B, self catering cottage, a series of holiday properties, or even a hotel the message is the same - sell the complete package. It's not just facilities and room options, it's the experience, it's someones holiday!
The full package consists of every potential aspect of a holiday experience and of course includes details and photographs of the rooms but just as important is your story, the green credentials, the views, the position, the nearby countryside, the attractions in easy reach, the local pub, the food and drink, the history, heritage, geography, everything in fact just about everything that your customers can enjoy and help to enrich their holiday.
Therefore the photography and video needs to reflect that, let me share some examples that we have made for holiday accommodation providers of all types and sizes in Scotland. Hope you like them, if you have any questions please call us on 01360 661029.
Photographing Your Holiday Accommodation
Let's start with some examples of our photography, both internal and external, for a range of hotels, B&B's, self catering cottages in Scotland. You'll notice that in some of the photographs props have been used, which can be very effective, providing a more homely feel.
It's surprising how many holiday properties (all over the world) don't have photographs on-line of the scenery on their doorsteps. Make sure to also include autumn and winter examples, as they will hopefully help to attract interest and enquiries for off season. It's also a chance to show some local wildlife and nature. We can also provide stock photographs of local scenes for use on websites and even for wall pictures.
Things To Do
So you've shown your property, the amazing scenery close by, but before you finish don't though forget to include examples of some of the things that are to do in the area. Ideally with some good examples of people enjoying them. This helps people to imagine their holiday to be, to give them ideas of what to do and to sell the experience that is available. Again we have a library of examples that can be used.
Promoting Your Holiday Accommodation In Video
We have worked with many accommodation providers in Scotland to showcase their experience on video. You'll see some examples below, some of them have interviews with owners, others just use captions and graphics.
Finally here is a client testimonial, proving the power of video for the wonderful Knockderry Country House Hotel.
Want To Find Out More?
Call Paul Saunders on 01360 661029, or get in touch via the Contact Form. We can provide an initial free consultation, or a quote. As well as video and photography we can also help with social media content, website creation and ideas for increasing your bookings.
Paul Saunders is a Marketing Consultant based in Loch Lomond, working with businesses and charities of all sizes throughout Scotland. Services include Marketing, Video Production and Commercial Photography. Check out our Latest Projects, along with more Client Examples.