Welcome to 2018 and a Happy New Year to you! Here are some new year business resolutions. This may seem a bit irrelevant if you're reading it much later in the year. However, hopefully you will find the tips listed below relevant whenever you happen to be reading this.
So here they are my 5 tips for the new year. They're designed for me, but feel free to take them, adapt them and of course add your own.
Tip #1 - Never Stop Learning
I've got a stack of business books to read this year. So I've made a commitment to less i-pad time when I am not working and more reading. I'll be suggesting books that I have found useful on this blog, so look out for some reviews coming soon.
Tip #2 - Seek Funding
Recently I've helped a lot of businesses to grow by writing successful funding applications for them. It's well worth investigating what options that are available. Schemes come and go, but you never know you might be eligible for a funding scheme that will help to grow your business. Think about the difference that a funding investment could make to your future! Get in touch if you want me to point you in the direction of some.
Tip #3 - Updating Your On-Line Presence
A difficult one, the commitment to keep your on-line content up to date is hard and can involve quite a bit of work. However it is well worth doing, helping your potential customers to understand what makes you special and different, plus of course improving your SEO. Keep the content relevant, authentic, useful and interesting for your target audience. But do keep it updated, have a realistic and achievable plan for your social media and blogging that will work for you, whilst not ensuring that it doesn't soak up too much of your time.
Tip # 4 - Use Video To Promote What You Do
I recently presented a workshop to businesses, about the importance of using video to promote your business. Video content is driving the vast majority of on-line traffic and is having a real effect on e-commerce. For that workshop I created an e-book (see below), it's free and if you would like to download it just click the button below.
My resolution for 2018 is to use video more in my own business. I've started that already by adding new videos onto the website of my photography business - Paul Saunders Photography - in the form of new introduction and explainer videos.
Tip #5 - Delve Into Your Numbers
In 2017 I celebrated the 7th anniversary of my marketing business. I used that opportunity to conduct a forensic review into my results. I analysed my sales and investigated where I had found the business. The numbers helped to identify what I was doing well, and of course what I was doing less well.
Needless to say, I've made some changes and tweaks to my business for 2018. Those changes were about realigning my business to play to my strengths and to learn from customer feedback and trading history.
My resolution now is to keep myself on track with an updated strategy plan and to keep tracking the numbers. Data is brilliant at confirming, or contradicting your business gut and can stop you ignoring what you mustn't, or missing opportunities to achieve more success.
There you go my 5 tips for the new business year - I hope you find them useful. If I can help in any way, please get in touch. I hope you have a very successful 2018.
Paul Saunders - January 2018
Some examples of food photography for the Trossachs Pie & Pastry Co. in Callendar and their award winning piece.
Travel adventures, with photographs taken in and around Cape Town, South Africa. A brilliant place to escape the British winter for.
This series of product videos was produced for Falkirk business BUBL Packaging to show their range of money saving solutions.
If you have a holiday property to rent, or a B&B, or hotel, don't undersell what you have on offer. Showcase the full package through video and photography.
Introducing your business to potential clients in a 2 minute video, provides you with a very powerful promotional tool. Here are some examples...
Photographs from our travels for work and pleasure in the Scottish Highlands, including Ardnamurchan, Staffa, Skye and Plockton.
Based in Loch Lomond Paul Saunders Marketing works with many of the businesses and charities in the National Park. Here are some of those marketing, video and photography projects.
Photographs, videos and stories, captured for both work and pleasure, during many visits to Inchcailloch Island in Loch Lomond.
For 2018 here are some business new year resolutions. They're designed for me, however feel free to use them, adapt them and of course add your own.
Another of my favourite places is in Scotland. It's the Isle of Arran, a very accessible island with lots to see and do.
We produced this short film to promote the Maid of the Loch's Crowdfunding appeal for a new boiler.
Photography of your team, that reflects the personality of your business, or charity in Scotland.
A photography blog of visits to the wonderful island of Martha's Vineyard on Cape Code in the US.
Buy local campaigns are a great way of encouraging support for small and medium sized businesses.
Singapore is a fascinating place to visit. A gateway to Asia, with many attractions to visit and a rich history of its own.
Travel adventures in Sabah, on the island of Borneo, including Islands, Satay, Orang-utangs and beautiful beaches.
We've been busy in Falkirk producing video content for a number of clients, have a look and see what we've been up to.
Photography of the product range of headboards for the wonderfully named company - Head For The Bed.
The story of a photograph of New York, taken from the Empire State Building that featured in Lonely Planet Magazine.
Defining what your business, product, service or charity does and what makes it unique is an ideal first step to better marketing.
Find out why video marketing could be the most effective way of promoting your business, charity, product or service.
A fresh look for Paul Saunders Marketing, including new logo and website. Find out more about the changes.
How is your business or charity performing? Set goals and monitor developments to check that you are on track.
Before starting his own businesses Paul Saunders worked for some of the UK's leading radio stations.
A series of portraits for the team members of landscaping business Terra Firma Gardens, Glasgow.
Two new films about land based rural jobs in the Scottish Highlands, produced for Lantra Scotland.
Paul Saunders has recently won a business support award from charity Friends of Loch Lomond & The Trossachs.
Photographs from a boat trip to tStaffa to see Fingal's Cave and the islands puffin colony.