Happy New Business Year

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Welcome to 2018 and a Happy New Year to you! Here are some new year business resolutions. This may seem a bit irrelevant if you're reading it much later in the year. However, hopefully you will find the tips listed below relevant whenever you happen to be reading this. 

So here they are my 5 tips for the new year. They're designed for me, but feel free to take them, adapt them and of course add your own. 

Tip #1 - Never Stop Learning

I've got a stack of business books to read this year. So I've made a commitment to less i-pad time when I am not working and more reading. I'll be suggesting books that I have found useful on this blog, so look out for some reviews coming soon.

Tip #2 - Seek Funding

Recently I've helped a lot of businesses to grow by writing successful funding applications for them. It's well worth investigating what options that are available. Schemes come and go, but you never know you might be eligible for a funding scheme that will help to grow your business. Think about the difference that a funding investment could make to your future! Get in touch if you want me to point you in the direction of some. 

Tip #3 - Updating Your On-Line Presence 

A difficult one, the commitment to keep your on-line content up to date is hard and can involve quite a bit of work. However it is well worth doing, helping your potential customers to understand what makes you special and different, plus of course improving your SEO. Keep the content relevant, authentic, useful and interesting for your target audience. But do keep it updated, have a realistic and achievable plan for your social media and blogging that will work for you, whilst not ensuring that it doesn't soak up too much of your time. 

Tip # 4 - Use Video To Promote What You Do

I recently presented a workshop to businesses, about the importance of using video to promote your business. Video content is driving the vast majority of on-line traffic and is having a real effect on e-commerce. For that workshop I created an e-book (see below), it's free and if you would like to download it just click the button below. 

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My resolution for 2018 is to use video more in my own business. I've started that already by adding new videos onto the website of my photography business - Paul Saunders Photography - in the form of new introduction and explainer videos. 

And finally...

Tip #5 - Delve Into Your Numbers

In 2017 I celebrated the 7th anniversary of my marketing business. I used that opportunity to conduct a forensic review into my results. I analysed my sales and investigated where I had found the business. The numbers helped to identify  what I was doing well, and of course what I was doing less well. 

Needless to say, I've made some changes and tweaks to my business for 2018. Those changes were about realigning my business to play to my strengths and to learn from customer feedback and trading history.

My resolution now is to keep myself on track with an updated strategy plan and to keep tracking the numbers. Data is brilliant at confirming, or contradicting your business gut and can stop you ignoring what you mustn't, or missing opportunities to achieve more success. 

There you go my 5 tips for the new business year - I hope you find them useful. If I can help in any way, please get in touch. I hope you have a very successful 2018. 

Paul Saunders - January 2018